"Know Your Nuts"
Testicular Cancer Campaign
The client initiated brief was to create an advertising campaign that raises awareness and knowledge of how to self-check for testicular cancer amongst 16-21 year olds. The main objective was to drive traffic to the client’s wesbite, where the details of how to self-check is available.
The guerilla campaign involves stamping students hands with "Know Your Nuts" when they arrive at their student union on a night out. At 1am, a team of people dressed as gorillas place gorilla gloves, stickers and posters in bathrooms of student accommodation. When the students return back to their halls, they will find a nice surprise in their bathrooms!